WEDNESDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales
NEW!     
W314 45 Minute Session:
Effective Use of Social Media in Face-to-Face Marketing
This session is 45 minutes long and will end at 10:45 AM.

Social media is changing and evolving so fast that corporate America can't keep up with it. And, while it's important to know what's the latest and greatest in social media, it's even more valuable to know what will be meaningful to your audience versus what is mere hype. In this session, you will:
•  Learn what, in terms of social media, is relevant to driving bottom line impact on the show floor
•  Identify the latest social media platforms and learn how they are best applied to face-to-face marketing
•  Explore standout examples of social media used as part of a face-to-face marketing program
•  Discuss the importance of advances in social network live streaming such as Facebook Live and Twitter Periscope



FACULTY:
Rick Stoner
As Director of Marketing at Derse, Rick Stoner leads all marketing efforts to help Derse achieve it's vision as the sought-after leader in driving face-to-face marketing success worldwide. He drives credible lead opportunities to the company to increase sales through content marketing with effective creative and analytical accountability. Prior to joining Derse, Rick worked for ten years at advertising agencies in Chicago and Milwaukee in social media, public relations and new business development roles.

Connect with Rick Stoner:
       





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