Whether your goal is lead generation or actual sales: Conversion is king-and video out converts text online by more than 3 to 1. Work with an instructor who has used VSLs to drive over 1000 registrations for a single webinar-and hundreds of enrollments for live events. He'll share techniques and tactics regarding video and voiceover-with a focus on creating your script, which is where the conversion magic happens. Learn via lecturettes, actual video examples, small groups and peer partners. Discuss:
• What a VSL is
• The difference between short, medium, and long VSLs
• The 7 highest converting types of scripts
• 8 Steps to creating your own script
• Where to place your first call to action (you'll have more than one)
• And much, much more!