WEDNESDAY  3:45 PM - 5:15 PM
Track: Marketing & Sales
NEW!     
W310 
Create High Impact Video Sales Letters (VSLs) That Increase Your Conversion Rate
Whether your goal is lead generation or actual sales: Conversion is king-and video out converts text online by more than 3 to 1. Work with an instructor who has used VSLs to drive over 1000 registrations for a single webinar-and hundreds of enrollments for live events. He'll share techniques and tactics regarding video and voiceover-with a focus on creating your script, which is where the conversion magic happens. Learn via lecturettes, actual video examples, small groups and peer partners. Discuss:
•  What a VSL is
•  The difference between short, medium, and long VSLs
•  The 7 highest converting types of scripts
•  8 Steps to creating your own script
•  Where to place your first call to action (you'll have more than one)
•  And much, much more!



FACULTY:
Bob Pike, CSP, CPAE
Bob Pike CSP, CPAE-Speakers Hall of Fame, CPLP Fellow has been developing, marketing, and promoting seminars, workshops, consulting, and professional services since 1969. He has built 3 multimillion dollar training companies during his career. Since the birth of the Internet he has been on the leading edge of digital marketing using social media, websites, teleseminars, webinars, and of course, video sales letters to drive leads and revenue for his various projects.

Connect with Bob Pike:
 





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