WEDNESDAY  3:45 PM - 5:15 PM
Track: Marketing & Sales
NEW!     
W305 45 Minute Session:
Content Architecture: Organize Your Content Across Platforms
This session is 45 minutes long and will end at 4:30 PM.

You have developed your content, but how are you presenting that content to your audience? And does the way you're sharing that content help or hinder your target audience's ability to consume it? Learn how to build your content architecture across multiple digital platforms to increase your content's use and effectiveness. In this interactive session, you will:
•  Review content organization best practices
•  Understand how to organize content in a way that will make sense for your audience, as well as fit their content consumption habits
•  Learn how to bridge different platforms to create a seamless digital experience (website, social media, etc.)



FACULTY:
Lisa Apolinski
Lisa Apolinski is a speaker, strategist, and founder of 3 Dog Write, a digital agency. She is considered a venue marketing thought leader, working in the industry for over 16 years. She consults on best practices to engage customers through the location, technology or communication. She works with companies to create engaging campaigns, particularly through digital channels. She is a blogger on Trade Show News Network, and has been a contributor for Yahoo! and Cvent.

Connect with Lisa Apolinski:
         





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