WEDNESDAY  10:00 AM - 11:30 AM
Track: Planning & Execution
NEW!     
W217 45 Minute Session:
More Than Just a Pretty Face: Get Big Results from Your Small Booth
This session is 45 minutes long and will end at 10:45 AM.

When you have a small booth and limited staff, success depends on your ability to attract your target audience. Join us to discuss how to create bold graphics and clear messages that both draw the attention of your target audience and entice them to stop and talk. Learn to:
•  Employ five key points to make messaging powerful
•  Create messages that engage your target audience
•  Understand the importance of benefit statements versus descriptions of features

After the session, you'll be encouraged to observe examples of what you've learned on your own time as you walk the EXHIBITORLIVE show floor.



FACULTY:
Susan Brauer, CME
Susan Brauer, CME. With more than 25 years of experience in face-to-face marketing, Susan has presented numerous workshops to help exhibitor and event marketers achieve more results-oriented programs. Susan's passion is to help organizations maximize their efforts by helping them build measurable strategies to achieve ongoing face-to-face marketing success.

Connect with Susan Brauer:
   

Additional sessions presented by Susan Brauer:
R602 Exhibit Marketing Challenge: Can You Stand Out in a Sea of Small Booths?




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