This session is 45 minutes long and will end at 10:45 AM.
When you have a small booth and limited staff, success depends on your ability to attract your target audience. Join us to discuss how to create bold graphics and clear messages that both draw the attention of your target audience and entice them to stop and talk. Learn to:
• Employ five key points to make messaging powerful
• Create messages that engage your target audience
• Understand the importance of benefit statements versus descriptions of features
After the session, you'll be encouraged to observe examples of what you've learned on your own time as you walk the EXHIBITORLIVE show floor.