This session is 45 minutes long and will end at 10:45 AM.
When you have a small booth and limited staff, your graphics are vital to attracting your target audience. While bright, bold pictures catch attendees' eyes as they pass by, it's clear, concise messages that entice your target audience to stop and talk. Leave this fast-paced session ready to create powerful messages that make your small exhibit stand out. Our discussion will include:
• Five key attributes that make messaging powerful
• Using benefits copy versus feature copy
• How to create concise messages that are compelling to your target audience