WEDNESDAY  3:45 PM - 5:15 PM
Track: Planning & Execution

W205 Advanced Learning Session:
Make Smarter Decisions to Maximize Your Show Outcomes
Is your show roster yielding lackluster results? This session will teach you to make wiser decisions using all of the information at your disposal. We'll look at a variety of exhibiting scenarios and assess options for alternative approaches to that show, such as expanding or downsizing your exhibit's footprint-or even skipping the show entirely! You'll receive useful templates and checklists to help you:
•  Think more strategically about your exhibit marketing plan
•  Evaluate when you should-and shouldn't-exhibit
•  Determine when to change your exhibiting strategy to maximize your success



FACULTY:
Roger May
Roger is a VP in marketing at Optum. In this role he leads a team developing go-to market strategies for a Healthcare IT portfolio. Roger has spoken at many major healthcare conferences as well as EXHIBITORLIVE, Event Tech and Event Marketing Summit. Roger and his team's work have been recognized through numerous awards and recognitions such as the Event Marketer Event Technology Awards, Sizzle Award, and the BMA Marketer of the Year.

Additional sessions presented by Roger May:
W202 The Event Disaster Recovery Support Group: A Six-Step Program
R602 Exhibit Marketing Challenge: Can You Stand Out in a Sea of Small Booths?


Marc Goldberg, CME
Marc Goldberg brings over 40 years of experience to his marketing and business seminars. In 1985, he founded Marketech360 which specializes in exhibitor staff training and performance measurement at trade shows and events. He authored "Small Doesn't Mean Second Rate" - a reference workbook for small exhibitors, created the first software for measuring exhibit performance - Measurement Made Easy and authored "The Future of Healthcare Exhibit is in Learning". In 2016, he published "Strategic Trade Show Success".

Connect with Marc Goldberg:
 

Additional sessions presented by Marc Goldberg:
T709 Earn a Seat At the Decision-Makers' Table
T303 Get Ready! The Industry is Changing
M20417 Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success




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