WEDNESDAY  8:00 AM - 9:30 AM
Track: Planning & Execution
NEW!     
W202 
The Event Disaster Recovery Support Group: A Six-Step Program
It's amazing how most of the things we worry about going wrong at our events almost never happen. We do, however, sometimes get blindsided by the things we never even imagined could happen. But there's no better feeling than knowing that you've triumphed over the unthinkable. This interactive session will provide you with a plan to follow when disaster strikes and examples of what other marketers did to recover from a disaster. Participants will:
•  Learn the 6 steps to disaster recovery
•  Be empowered to face adversity like a pro
•  Feel confident that no matter what happens, they have a game plan



FACULTY:
Felicia Kaban, (CTSM candidate)
Felicia Kaban (CTSM candidate) Worldwide Marketing Manager, Events & Conferences, Acclarent, Inc., a Johnson & Johnson company. Felicia began her career in the tradeshow industry in 2000 working with the Project Management team at Jack Morton Exhibits. In 2005, she transitioned to the client side, taking a position with Johnson & Johnson. In recent years she has transitioned into a more comprehensive event marketing role, managing a global presence at events and conventions.

Additional sessions presented by Felicia Kaban:
R322 No Exhibit is an Island - Building a Bridge to Success


Roger May
Roger is a VP in marketing at Optum. In this role he leads a team developing go-to market strategies for a Healthcare IT portfolio. Roger has spoken at many major healthcare conferences as well as EXHIBITORLIVE, Event Tech and Event Marketing Summit. Roger and his team's work have been recognized through numerous awards and recognitions such as the Event Marketer Event Technology Awards, Sizzle Award, and the BMA Marketer of the Year.

Additional sessions presented by Roger May:
W205 Make Smarter Decisions to Maximize Your Show Outcomes
R602 Exhibit Marketing Challenge: Can You Stand Out in a Sea of Small Booths?


Marc Crosier
Marc Crosier offers nearly 20 years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 14 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.

Connect with Marc Crosier:
 

Additional sessions presented by Marc Crosier:
T318 Best Practices for Selling to Trade Show and Event Managers: A Panel Discussion




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