WEDNESDAY  8:00 AM - 11:30 AM
Track: Measurement & Analytics

W111 Half-Day Workshop:
Lean Six Sigma Orange Belt: Part II
Prerequisite: T110. Take sessions T110, W111, W112 and R113 in sequential order to earn your Six Sigma Orange Belt Certification.

Lean Six Sigma measurement and analysis techniques eliminate waste, improve quality and help sales and marketing professionals realize millions of dollars of increased revenues and cost savings every year. Learn how to use Lean Six Sigma to make informed trade show marketing decisions and sharpen your project management skills. Part II topics:
•  Measure Key Performance Indicators (KPI), Key Behavioral Indicators (KBI), key aspects of the [As-Is] current process and collect relevant data
•  Analyze data to understand failure modes as well as cause-and-effect relationships. Identify factors that influence Attendees as they consume a Purchase Experience



FACULTY:
Marty Smith
Marty is considered a leading subject matter expert regarding Continuous Improvement (CI) in Purchase Experience environments. He attained the level of Lean Six Sigma Master Black Belt Sensei and is an expert in analysis and experimentation in these complex, chaotic environments. He has helped corporations implement CI methodology in areas ranging from accounting to warehousing in order to maximize return on investment (ROI). He has published THE NEW EXHIBITOR and Orange Belt for Exhibitors.

Connect with Marty Smith:
 

Additional sessions presented by Marty Smith:
R113 Lean Six Sigma Orange Belt: Part IV
W112 Lean Six Sigma Orange Belt: Part III
S108 Lean Six Sigma White Belt for Exhibitors
T110 Lean Six Sigma Orange Belt: Part I




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