Every project requires a strong foundation, and you can take your event to the next level with these 10 simple tactics. From building an event brand to measuring success, we'll review tools that allow newer corporate event planners to hit the ground running. This session is for corporate event managers with less experience and trade show managers who have been tasked with producing a corporate event. We'll examine how to:
• Build and integrate a strong event-specific brand
• Develop content that matters to your audience
• Hold delegates accountable for their contributions
• Determine what went right and report it
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.