This highly interactive session will pose provocative questions. Share your answers and experiences-and listen to ours-as we define best practice procedures together. Share perspectives on:
• Overall program planning
• Developing the actual exhibit
• Designing the attendee experience
• Crafting the correct message
• Staffing your exhibit effectively
• Measuring the results of either a particular show or your overall program
Leave ready to take a holistic approach to planning your program.