TUESDAY  8:00 AM - 11:30 AM
Track: Exhibits, Experiences, Events
NEW!     
T606 Half-Day Workshop & Field Trip:
Beyond the Scenes: Apply Design Thinking to Events and Exhibitions
Beyond the booths and signage of every exhibition, there should be a clear plan for strategy, creative, technology and logistics. This workshop explores how Design Thinking ensures the success of your events. Part 1 at the Freeman Design Center will explore how to design space and graphics to generate engagement. Part 2 will demonstrate how to integrate design, lighting and sound to stand out from the crowd. Learn to:
•  Optimize the latest exhibit space design trends to increase attendee interaction
•  Utilize cost efficient structures, fabrication and signage in standard or custom exhibits
•  Leverage AV and technology advancements to create an emotional link to your brand



FACULTY:
Christie Greenleaf, CEM
Christie Greenleaf, CEM, is the Senior Vice President of Sales and Industry Relations at Freeman. In this role she develops and leads enterprise-wide strategy, overseeing strategic partnerships and managing thought leadership initiatives to promote innovation and best practices. As a Sales Leader she works directly with National clients consulting on strategy, technology and logistic insights. She currently serves on the IAEE Advocacy Committee, IAEE Women's Leadership Forum and PCMA Education Committee.

Connect with Christie Greenleaf:
         



Mike Wohlitz
Michael Wohlitz, Vice President of Event Services, provides project management support and creative solutions to the account ownerships teams within Freeman. In this role, Michael and his team help increase cohesion between Sales and Operations, serving as a helpdesk for the sales process including show advance, deal design and preproduction support. Additionally the team assists in melding the strategic and creative visions with technical specificity and executable solutions.

Connect with Mike Wohlitz:
 

Additional sessions presented by Mike Wohlitz:
M611 Lighting and AV Technology: Understand the Terminology
W605 Elevate the Experience: The Intersection of Vision, Strategy and Technology




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