TUESDAY  10:00 AM - 11:30 AM
Track: Global Exhibit Marketing
NEW!     
T507 45 Minute Session:
Strategies to Establish Meaningful Connections While Exhibiting in Europe
This session is 45 minutes long and will end at 10:45 AM.

This session will empower exhibit managers who have little or no experience exhibiting in Europe. Learn high- and low-tech strategies that will enable you to establish meaningful connections on the show floor. Explore critical cultural and logistical differences in Europe that shape your in-booth interaction. Discuss:
•  How Europeans want to receive messages and why you can't "copy and paste" what you're doing in the U.S.
•  European design expectations and little details that matter
•  How to properly host prospects including details most Americans don't realize the importance of
•  How to avoid expensive fees by complying with EU spam regulations



FACULTY:
Andrew Childers
Andrew Childers acts at a bridge for exhibitors wanting to exhibit in Europe. Working 50% from the von Hagen Design's headquarters in Germany and 50% from Boston, his primary responsibilities include the development of sales campaigns, educating exhibitors new to exhibiting in Europe, and leading the firm's partnership with Skyline. Childers is an experienced international sales person with professional roots in the trade fairs industry and a formal education in marketing and advertising.

Connect with Andrew Childers:
   





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