This session is 45 minutes long and will end at 10:45 AM.
This session will empower exhibit managers who have little or no experience exhibiting in Europe. Learn high- and low-tech strategies that will enable you to establish meaningful connections on the show floor. Explore critical cultural and logistical differences in Europe that shape your in-booth interaction. Discuss:
• How Europeans want to receive messages and why you can't "copy and paste" what you're doing in the U.S.
• European design expectations and little details that matter
• How to properly host prospects including details most Americans don't realize the importance of
• How to avoid expensive fees by complying with EU spam regulations