This session is 45 minutes long and will end at 4:30 PM.
Be prepared for an energetic, European-style session about booth staff training. No monologues, just real interaction. You will.
• See, feel and experience the need for booth training in general
• See, feel and experience the difference between the U.S. and European stand behavior ( U.S. exhibitors start better, European exhibitors dig deeper )
• Get an insight into the effect the "How are you doing ?"-syndrome has on Europeans
• Investigate the power of "open questioning"-a new trend in Europe