TUESDAY  3:45 PM - 5:15 PM
Track: Global Exhibit Marketing
NEW!     
T504 45 Minute Session:
Booth Staff Training: Best Practices for the U.S. and Europe
This session is 45 minutes long and will end at 4:30 PM.

Be prepared for an energetic, European-style session about booth staff training. No monologues, just real interaction. You will.
•  See, feel and experience the need for booth training in general
•  See, feel and experience the difference between the U.S. and European stand behavior ( U.S. exhibitors start better, European exhibitors dig deeper )
•  Get an insight into the effect the "How are you doing ?"-syndrome has on Europeans
•  Investigate the power of "open questioning"-a new trend in Europe



FACULTY:
Han Leenhouts
After 10 years as a standbuilder for the European branch of Laarhoven design, Han Leenhouts started his training agency Sales & Pepper, a single focused agency which helps companies around the world to improve the outcome of trade shows. Leenhouts found out that despite of his "builders background" the key element for success is people. So he founded Sales & Pepper and trained standcrews from as far as Japan, India, Vietnam, Bolivia, Colombia, U.S. and of course, Europe.

Connect with Han Leenhouts:
       





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