TUESDAY  10:00 AM - 11:30 AM
Track: Management & Leadership
NEW!     
T406 45 Minute Session:
Transform Your Career: From Implementer to Strategist
This session is 45 minutes long and will end at 10:45 AM.

Leave your executional role behind and become an event marketing strategist. This session will offer techniques and real-world examples that you can apply to elevate your role and career. Learn to:
•  Write a description of your strategic role that articulates the value you provide
•  Use your knowledge of the business to inform your strategies and drive tangible change
•  Act like a diplomat: use a negotiator's tools to drive consensus among internal stakeholders
•  Leverage researched data and insight to influence event discussions. Evidence is your ally!
•  Measure and report on business impact to inform decision making and continuous improvement



FACULTY:
Dax Callner
Dax Callner is the Chief Strategy Officer at GES Events, leading a practice that specializes in physical, digital and social media experience development, measurement & analytics. Callner has over 20 years of experience developing experiential marketing programs for some of the world's leading brands, including P&G, American Express, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Motorola, HP, Kraft, Bloomberg, the U.S. Census Bureau, Johnson & Jonson, Dell, JPMorgan, General Mills and Nestle.

Connect with Dax Callner:
     

Additional sessions presented by Dax Callner:
M304 Content + Interactions: A Formula for Effective Marketing Impact
M623 Strategic Event Roadmap Planning and Evaluation




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