Building the right event portfolio is the first step in creating a successful event marketing program. Then, once your portfolio is defined, it's time to create a plan that delivers an optimal visitor experience and maximizes the impact of your investment. Regardless of your budget or the size of your program, this session will give you the tools you need to take a more impactful approach throughout the lifecycle of your events. Learn to:
• Build an optimal event portfolio that supports your business objectives
• Take a more strategic approach to creating your event experiences
• Create a measurement framework that allows you to report back on your event's impact
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.