TUESDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales
NEW!     
T318 
Best Practices for Selling to Trade Show and Event Managers: A Panel Discussion
As trade show industry suppliers, we all struggle to find the best ways to build our businesses. The result is that our prospective clients are deluged with unsolicited phone calls, emails, etc. But they do want to know what's new and what's going on. This panel discussion will identify what the new best practices are for selling in the trade show and event space. Join us to:
•  Understand how clients want to be approached and contacted
•  Gain new insights into the pressures and workloads of both clients and vendors in our industry
•  Receive an updated definition of best practices when selling to trade show and event managers



FACULTY:
Matt Hill
Matt Hill has been speaking and training since 1983. He specializes in three areas: Exhibit Staff Training, Presenter Training, and Managing the Millennial Generation Training. He has trained over 60,000 people in the U.S. and around the world. Matt has been speaking at EXHIBITORLIVE for 15 years and his company, The Hill Group, has been exhibiting at the show for 20 years.

Connect with Matt Hill:
       

Additional sessions presented by Matt Hill:
S326 Event App Lab: Overviews & One-on-One Help with LinkedIn, Twitter, Huddle, Trello, and More
S417 Do Your Own Staff Training
M317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition


Marc Crosier
Marc Crosier offers nearly 20 years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 14 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.

Connect with Marc Crosier:
 

Additional sessions presented by Marc Crosier:
W202 The Event Disaster Recovery Support Group: A Six-Step Program


Emma Bica
Emma Bica is a Senior Marketing Communications Specialist at PeopleNet in Minnetonka, MN. At PeopleNet, Emma is responsible for the coordination, planning and execution of all tradeshows and events that company participates in, as well as internal conferences including an annual User Conference for upwards of 2,500 attendees. Emma also manages and monitors all social media accounts for PeopleNet. She has been part of the speaking faculty for EXHIBITORLIVE since 2013.

Connect with Emma Bica:
       

Additional sessions presented by Emma Bica:
M308 Unleash the Power of Social Media


Kim Merkin
Kim Merkin, director of west coast sales, Czarnowski | San Francisco



Tom Harper
Tom Harper is Vice President of Sales, Marketing & Business Development for Kentucky Trailer's Specialty Vehicles division in Walled Lake, Michigan. Tom brings 30+ years of Custom Specialty Vehicle Manufacturing, Sales and General Administrative Management experience to his current role, leading the Michigan Sales, Marketing and Administrative teams.





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