TUESDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales

T311 
Effective Exhibiting for Companies with Niche Markets and Long Sales Cycles
Conventional trade show strategies don't apply to all companies. This session will teach you how to plan your exhibit-marketing program when your product or service has a long sales cycle or if your company targets only a small portion of a particular show's attendees. We'll also delve into customer retention techniques and teach you to:
•  Focus your program on those golden needles in the haystack
•  Create a "front-loaded" strategy of pre-show planning and marketing, which is essential to reaching your targeted subsets of show attendees
•  Make the right decisions regarding show selection, customer care, booth staffing/training/incentives and exhibit design



FACULTY:
Jana Hallford, CTSM Diamond
Jana Hallford, CTSM, Diamond Level, got bitten by the trade show bug years ago. She enjoys advising CTSM Portfolio candidates, individually, and as a Portfolio Power Weekend Workshop staffer. Jana is Executive Producer and Director of Marketing for Swords & Circuitry Studios, an award-winning independent film production company and creative studio, and also serves as a trade show consultant.

Connect with Jana Hallford:
       

Additional sessions presented by Jana Hallford:
S251 Ordering Electrical Services


Bob Milam, (CTSM candidate)
Trade Show Bob is who you call when the people who lead your exhibit efforts need a boost. A past winner of EXHIBITOR Magazine's All-Star Award, he knows a few things about trade show performance. Bob has produced winning exhibit campaigns for the food ingredients, super-computing, cosmetics and computer graphics industries. Currently a blogger for EXHIBITOR magazine, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.

Connect with Bob Milam:
     

Additional sessions presented by Bob Milam:
S329 Build a Successful Event Marketing Plan
T30818 Business Marketing Strategies and Trade Shows
W30818 Business Marketing Strategies and Trade Shows




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