TUESDAY  8:00 AM - 9:30 AM
Track: Marketing & Sales
CTSM     
T30717 Advanced Learning Session:
Creative Thinking to Reinvigorate Your Program
Also offered Monday 8:00 AM - 9:30 AM.

It's easy to get into a rut with your trade show marketing. This session is for marketers who are ready to break out of their routine and shake up their program with new marketing approaches. Through examples of innovative marketing techniques both on and off the show floor, you'll learn:
•  The value of thinking marketing first, exhibit design second
•  Techniques and exercises that drive creative thinking and innovative solutions
•  The importance of reality-checking your ideas against your objectives



FACULTY:
Tom Frisby
Tom Frisby is the EVP Expotechnik | member of ONE the Brand Alliance. During Tom Frisby's 25-year career, he's been called, Change Agent, Trend Setter and Rule Breaker. Hailed as an industry visionary, Frisby is a perennial speaker, moderator, faculty member and awards judge. His counter cultural approach to idea development has yielded some of the most dynamic and successful experiential marketing projects of the past two decades.

Connect with Tom Frisby:
   

Additional sessions presented by Tom Frisby:
M30717 Creative Thinking to Reinvigorate Your Program




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