TUESDAY  3:45 PM - 5:15 PM
Track: Marketing & Sales

T303 
Get Ready! The Industry is Changing
This session will explore the trends currently shaping the trade show and event industry. Participate in a discussion of these trends as we take a look at what's in store for us in this new age of exhibiting. Learn what you can do to adapt to these changes and how they will impact your program. Trends we will discuss include:
•  Quality vs. quantity
•  Starting the conversation before the event begins
•  Hybrid exhibiting
•  Following that lead
•  The role of literature and giveaways
•  Effective use of interactive elements



FACULTY:
Marc Goldberg, CME
Marc Goldberg brings over 40 years of experience to his marketing and business seminars. In 1985, he founded Marketech360 which specializes in exhibitor staff training and performance measurement at trade shows and events. He authored "Small Doesn't Mean Second Rate" - a reference workbook for small exhibitors, created the first software for measuring exhibit performance - Measurement Made Easy and authored "The Future of Healthcare Exhibit is in Learning". In 2016, he published "Strategic Trade Show Success".

Connect with Marc Goldberg:
 

Additional sessions presented by Marc Goldberg:
T709 Earn a Seat At the Decision-Makers' Table
W205 Make Smarter Decisions to Maximize Your Show Outcomes
M20417 Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success




Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott