TUESDAY  10:00 AM - 11:30 AM
Track: Planning & Execution
NEW!     
T219 
Develop a Strategy for Successful Healthcare Exhibiting
Effective healthcare exhibiting requires a strategy that takes into account the somewhat restrictive regulatory environment and creates experiences that reach an increasingly diverse market. It is essential that marketers understanding how doctors and other targets learn. Join us to:
•  Review healthcare marketing terminology
•  Explore types of exhibit design and layout that work well in achieving specific deliverables
•  Develop a sense of what works and what doesn't work in the way of exhibit activities
•  Define different modes of education that can be used in an exhibit
•  Learn how corporate social responsibility can work as a traffic builder
•  Discuss experience types that resonate with various audiences



FACULTY:
Natalie Norris, CME/H, CEM
Natalie Norris CME/H, CEM, exhibits manager, ASCO, manages the exhibits program for one of the top five Healthcare Meetings in the United States. Natalie manages all aspects of exhibits including marketing, healthcare policies and guidelines as well as sales and operations. She has extensive knowledge on the challenges that Healthcare exhibitors face on a regular basis. Natalie is active in HCEA and has spoken at numerous healthcare events over the past 5 years.

Additional sessions presented by Natalie Norris:
M203 Pharma Exhibiting: Creative Compliance


Brendan Emerson
Brendan Emerson, director, client services at Access TCA has a true insider's knowledge of healthcare meetings. Having held positions at both Boston Biotech Conference and CBI prior to joining Access, Brendan understands the challenges of meeting management as well as exhibitor expectations. He has experience in every aspect of the convention industry, from room blocks and speaker programs to sponsorships and signage. Brendan holds a bachelor's degree from University of Massachusetts at Dartmouth.

Additional sessions presented by Brendan Emerson:
T607 28 Questions to Jump-Start Your Program and Bullet-Proof Your Value




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