This session is 45 minutes long and will end at 10:45 AM.
Trade shows are unique in that they are one of the few marketing opportunities where marketers engage face-to-face with their prospects. Currently, trade show and event managers are being deluged by opportunities to weave technology into their events. But before introducing technology into your exhibit, it's critical to think about the human factor. We will:
• Review the history of trade shows
• Explore the dark side of technology in the event industry
• Learn ways to engage attendees from a human perspective
• Discuss how to strike a balance between human connection and the use of technology