TUESDAY  10:00 AM - 11:30 AM
Track: Planning & Execution
NEW!     
T218 45 Minute Session:
Don't Forget About the People to Maximize Trade Show Engagement
This session is 45 minutes long and will end at 10:45 AM.

Trade shows are unique in that they are one of the few marketing opportunities where marketers engage face-to-face with their prospects. Currently, trade show and event managers are being deluged by opportunities to weave technology into their events. But before introducing technology into your exhibit, it's critical to think about the human factor. We will:
•  Review the history of trade shows
•  Explore the dark side of technology in the event industry
•  Learn ways to engage attendees from a human perspective
•  Discuss how to strike a balance between human connection and the use of technology



FACULTY:
Rhiannon Andersen
As the Vice President and co-owner of Steelhead Productions - a Las Vegas based exhibit company, Rhiannon has developed all of the company's brand and marketing communication, including their trade show program. Understanding how environments drive human behavior, Rhiannon has developed many award winning integrated event campaigns which have resulted in exponential increases in lead generation and have gained the attention of many in the trade show industry.

Connect with Rhiannon Andersen:
   





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