TUESDAY  3:45 PM - 5:15 PM
Track: Measurement & Analytics
NEW!     
T105 45 Minute Session:
How to Integrate Onsite Lead Management Solutions with CRM Applications
This session is 45 minutes long and will end at 4:30 PM.

When the lead management tool used onsite at your event integrates with your CRM application, you get better business opportunities that can be quickly followed up on and closed by your sales team. The result is considerable improvement to your sales cycle and your brand image. Plus, you will finally be able to use one solution at all your events. Learn how to:
•  Research, understand and define your corporate CRM requirements
•  Select, setup and manage the lead retrieval solution
•  Validate and integrate leads into the CRM system
•  Fulfill information requests and enhance leads in your CRM
•  Apply best practices gathered from successful implementations
•  Review costs and build budgets
•  Track, analyze and assess your results



FACULTY:
Ivan Lazarev
Ivan Lazarev is president of ITN International, a marketing technology and services company for the trade show industry. Lazarev is a pioneer in the field of automated lead management on the Internet and touch marketing at events. He has provided solutions for HP, NetApp, USPS, Microsoft and others.

Connect with Ivan Lazarev:
       





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