The average company spends 41.3% of its annual marketing budget on trade shows. But for many companies, trade shows end up as expensive appearances rather than profitable investments. If you want your program to deliver better results, attend this powerful session. We will:
• Share a proven formula, which has been and applied to exhibitors of all sizes and types and has generated over $750,000,000 in results.
• Explain why your competition is making it easy for you
• Reveal a specific paradigm that is limiting trade show results
• Present 7 paradigm shifts necessary to launch your turnaround
• Identify 4 strategic practices that must be mastered