TUESDAY  8:00 AM - 9:30 AM
Track: Measurement & Analytics
NEW!     
T101 
Tradeshow Turnaround(TM): Convert Expensive Appearances to Profitable Investments
The average company spends 41.3% of its annual marketing budget on trade shows. But for many companies, trade shows end up as expensive appearances rather than profitable investments. If you want your program to deliver better results, attend this powerful session. We will:
•  Share a proven formula, which has been and applied to exhibitors of all sizes and types and has generated over $750,000,000 in results.
•  Explain why your competition is making it easy for you
•  Reveal a specific paradigm that is limiting trade show results
•  Present 7 paradigm shifts necessary to launch your turnaround
•  Identify 4 strategic practices that must be mastered



FACULTY:
Jefferson Davis
Jefferson Davis is President of Competitive Edge, a highly specialized consulting and training firm that helps businesses more effectively use tradeshows to support core business objectives and generate measurable financial value beyond cost. Since 1991, he's worked with hundreds of exhibiting companies from small businesses to Fortune 500, has trained over 100,000 marketing and sales personnel, and has helped clients generate over $750,000,000 in combined results.

Connect with Jefferson Davis:
 

Additional sessions presented by Jefferson Davis:
W323 How to Quickly Improve Lead Quality, Follow-up, Reporting and Sales Conversion




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