SUNDAY  8:30 AM - 4:30 PM
Track: Exhibits, Experiences, Events
NEW!     
S656 
Reimagine Your 10' x 10' Exhibit
10' x 10' and other small exhibits are everywhere-in retail locations, grocery stores, airports, and of course at trade shows. Unfortunately, most 10 'x 10' exhibits are uninspired. Don't let this be you. Now is a great time to reinvigorate your 10' x 10' exhibit with purposeful, cost-effective tactics that entice visitors, better represent your brand or offering and make visiting fun! In this session, you'll see examples of fun, engaging 10' x 10' exhibits from a variety of industries including food/beverage, home/garden, and more. Learn to:
•  Identify the singular focus of your 10' x 10' exhibit
•  Amplify that single focus with effective accents
•  Ideate ways to apply new thinking
•  Have fun with your brand and product in your exhibit



FACULTY:
Victor Torregroza
Victor Torregroza is Brand Experiences Program Manager, Global Event Marketing, for Intel Corporation. He is responsible for the strategic implementation of Intel's most dynamic trade show experiences. Victor is a passionate pioneer of experiential marketing at Intel and the architect of Intel's enhanced face-to-face experiential activations. He believes in keeping the experiences simple, authentic, shareable, and delightful. His mantra, 'we eat with our eyes', informs his passion for bold, breathtaking experience design.

Connect with Victor Torregroza:
     

Additional sessions presented by Victor Torregroza:
W614 Intel Corporation: How to Make Your Brand Stand Out on the Trade Show Floor


Michael Klym
As VP Creative Director, Michael is responsible in establishing strategic direction and subsequent interpretations into three-dimensional environments ensuring objectives are met at the highest level. His focus in the area of brand marketing and corporate identity through design and digital integration has led him to produce international events and innovative environments for several Fortune 500 industry leaders. Michael is a graduate of Ontario College of Arts and Design University.

Connect with Michael Klym:
 

Additional sessions presented by Michael Klym:
W614 Intel Corporation: How to Make Your Brand Stand Out on the Trade Show Floor




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