SUNDAY  8:30 AM - 12:00 PM
Track: Global Exhibit Marketing

S508 Half-Day Workshop:
International Exhibiting - A Primer for Success
This half-day workshop will present a 360-degree view of international exhibiting by examining the three familiar planning phases:
•  Pre-Show: establish tactics for global brand positioning, successful interfacing with show organizers, choice of international service providers and budget control
•  Show-Site: examine the various cultural and regulatory environments and give insight to the extra challenges compared to exhibiting domestically
•  Post-Show: determine the success of the exhibition from a number of perspectives: ROI, market penetration and message delivery

This is an ideal workshop for both exhibit managers new to the international marketplace and seasoned hands looking for a good holistic review.

CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.



FACULTY:
Errol Ahearn
Errol Ahearn is the VP of Global Design for Global Experience Specialists (GES). He's an award winning exhibit designer, industry speaker and creative strategist who manages a specialized network for designers. For the past 25 years his teams have supported clients in the areas of Healthcare, Aerospace, and Technology. For the past 10 years Errol has traveled extensively around the globe supporting clients and researching for the latest exhibition trends.

Connect with Errol Ahearn:
 

Additional sessions presented by Errol Ahearn:
T62018 The @show Experience: Understand the Essentials of Exhibit Design
W62018 The @show Experience: Understand the Essentials of Exhibit Design
S248 Rock Your Exhibit Design Strategy
S646 ExhibitDASH!


Terry Campanaro
With more than 22 years of exhibit industry expertise, including experience on both the client and supplier side, Terry brings a wealth of knowledge to her role as Vice President Client Relations, Healthcare. Over the last 17 years with EG, now GES, Terry has worked in multiple capacities including marketing, sales management and client services. In addition, she has directly managed some of the company's largest global accounts including Wyeth Pharmaceuticals, Gambro Healthcare, Pfizer and Schering-Plough.



Dave Sparkes
Since graduating with an honors degree in engineering in 2000 I have specialized in the field of project and program management, firstly in the defense industry, and then within the exhibition industry as an employee of GES Over my twelve years with GES I have managed (from our office located in Sheffield, UK) trade show projects from initial concept to final delivery in various locations all over the world, working mainly with US defense companies.



Cindy McCormick, CTSM
Cindy McCormick is a Global Convention Marketing Professional with more than twenty years' experience in global convention, meeting and event planning. She is an expert in helping companies find, define and maximize the value of their convention marketing channel. Currently head of Convention Marketing at Novo Nordisk, Cindy previously ran her own consulting firm working with several prominent companies in the pharma/biopharma space including Sanofi, Alexion, Dendreon and Leo Pharma.

Connect with Cindy McCormick:
 





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