SUNDAY  8:30 AM - 4:30 PM
Track: Management & Leadership
NEW!     
S447 Advanced Learning Session:
Lead Your Experience Team to Exceptional Levels of Performance
Limited to 20 CTSM Graduates

This advanced session provides trade show and event marketers with a forum to explore ways to elevate their experience-staging prowess to the next level of excellence. Jim Gilmore, who literally wrote the book on experiences, will facilitate a no-holds-barred discussion of these important areas of experience management. Discuss the issues and challenges that are most relevant to you. Learn to:
•  Find and leverage appropriate experience-design talent
•  Equip design and operations teams with the right tools
•  Establish the best measures for success
•  Continually enhance your experience-staging skills



FACULTY:
Jim Gilmore
Jim Gilmore is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive new ways of adding value to their economic offerings. He is co-author of "The Experience Economy: Updated Edition" and "Authenticity: What Consumers Really Want" as well his most recent book, "LOOK: A Practical Guide for Improving Your Observational Skills".

Connect with Jim Gilmore:
 

Additional sessions presented by Jim Gilmore:
W613 Creating Innovative Exhibit and Event Experiences (continued)
W612 Creating Innovative Exhibit and Event Experiences
S648 Lessons from the World's Best Business Experiences
S649 Lessons from the World's Very Best Experience Businesses (continued)




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