SUNDAY  8:30 AM - 4:30 PM
Track: Marketing & Sales
NEW!     
S352 Best Practices:
Trade Show Transformation: How CenturyLink Created a Fresh Trade Show Presence

•  Charged with doing something totally different, CenturyLink rebooted every aspect of its trade show marketing program-from booth design and messaging to engagement strategy and promotion. Learn best practices for transforming your trade show program to achieve maximum results from this Fortune 500 company. Leave this session ready to: Gain buy-in from management
•  Bring internal and external teams together under a unified vision/charge
•  Create templatized storytelling and content
•  Identify ways to scale your program with equal impact across both big shows and small shows



FACULTY:
Anne Trompeter
An exceptional visionary and a skillful communicator, Anne infuses fresh ideas and sound strategy into just about everything. She brings over 20 years of experience making creative dreams a reality for small innovators to Fortune 500 leaders. Her most innovative approaches-which include integrating technology and groundbreaking creative elements into a diverse range of event programs-have earned several client accolades and industry awards.

Connect with Anne Trompeter:
 



Liz Nacron
At Live Marketing, Liz Nacron drives all phases of production and serves as primary creative liaison. She ensures program excellence and continually instills best practices across her entire team. Liz has been the lynchpin at the center of strategic concept development, production, execution, budgeting, and client service for a wide array of complex and robust event and tradeshow programs from concept inception to seamless onsite execution for a variety of Fortune 500 companies to start-ups.

Connect with Liz Nacron:
 



Beth Clark
With 15+ years of experience in event marketing, Beth specializes in strategy and design, marketing, project management and execution of trade shows, seminars, executive briefing centers and hospitality events worldwide. As Sr. Marketing Manager at CenturyLink, a global communications, hosting, cloud and IT services company, Beth is responsible for dozens and dozens of global trade shows and events, and is passionate about using technology and digital storytelling to create dynamic and memorable experiences.

Connect with Beth Clark:
 





Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott