SUNDAY  8:30 AM - 4:30 PM
Track: Marketing & Sales
NEW!     
S351 Best Practices:
Siemens Healthineers: Making History with a Game-Changing Integrated Program
Fresh off a re-brand and in combination with a major new product unveiling, Siemens Healthineers made history with a game-changing integrated program that was rated the #1 booth experience at AACC 2016. Join the team behind this history-making program for insights into how to create a buzz-worthy integrated program-no matter what your budget is. Learn to:
•  Create pre-show buzz building communications
•  Transform product launches into epic events
•  Incorporate new technologies to support the brand message and the attendee experience
•  Create real-time social content - even within strict regulatory and compliance procedures
•  Streamline and simplify data collection to accelerate the sales process



FACULTY:
Jean Howard
A trade show and marketing industry veteran, Jean has a deep history of working with global brands and emerging technologies. As Account Director/Director of Business Development at TPG Trade Show and Event Marketing, Jean keeps clients' programs fresh and trendsetting by blending solid strategy with creativity. Jean has spoken at numerous industry events, including several past HCEA and EXHIBITOR events.

Connect with Jean Howard:
 



Jeannie Wert
Jeannie is Sr. Manager, Exhibits Management at Siemens Healthineers. She is responsible for the strategic program development and measurement strategy for many of the company's largest trade shows. Jeannie has worked in healthcare events and exhibits for more than 15 years and has served pharmaceutical and medical device organizations in the U.S. and global markets. Jeannie also serves as Vice President for The Healthcare Convention & Exhibitors Association (HCEA) 2017/2018 Board of Directors.

Connect with Jeannie Wert:
 



Christina Piedlow
With 15 years of experience working and managing extensive trade show programs for leading global brands, Christina's productive approach to experiential marketing always ensures a measurable, impressive outcome. As Executive Director for TPG Trade Show & Event Marketing, Christina's focus, drive, and passion for the events business fuels her ability to lead an incredible team.

Connect with Christina Piedlow:
   





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