SUNDAY  8:30 AM - 4:30 PM
Track: Marketing & Sales
NEW!     
S348 
Sales and Marketing Alignment: How to Get-and Stay-on the Same Page
It's no secret that alignment between sales and marketing is critical to optimizing business results. But most organizations find it very difficult to achieve said alignment. Join us to learn three strategies to get sales and marketing on the same page. Learn to:
•  Recognize when sales and marketing are not aligned
•  Identify the areas where alignment is most critical
•  Drive alignment around objectives, strategies and priorities



FACULTY:
Ellen Campbell-Kaminski
Ellen Campbell-Kaminski is Vice President of Marketing for Exhibit Concepts, Inc. (ECI) with responsibility for branding, demand generation, content marketing, and analytics. Prior to ECI, Ellen held executive positions in marketing, strategy and business development for leading software and information services companies. Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She taught at the University of Dayton and frequently speaks on transforming marketing and marketing effectiveness.

Connect with Ellen Campbell-Kaminski:
     





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