SUNDAY  1:00 PM - 4:30 PM
Track: Marketing & Sales

S329 Half-Day Workshop:
Build a Successful Event Marketing Plan
In order to make your event marketing program you need a plan. A really strong plan that supports your overall business objectives and launches new markets and products. And of course, you needed it yesterday. In this half-day collaborative workshop, we'll work through a step-by-step blueprint for creating the your plan from start to finish. Leave with a draft of the entire document. Learn to:
•  Define what constitutes a successful exhibit marketing plan
•  Set clear goals tied directly to company objectives
•  Align strategies and tactics
•  Select the right media and investment levels
•  Uncover the best ways to work with internal teams
•  Build a dashboard to measure impact, track progress and identify areas of concern



FACULTY:
Bob Milam, (CTSM candidate)
Trade Show Bob is who you call when the people who lead your exhibit efforts need a boost. A past winner of EXHIBITOR Magazine's All-Star Award, he knows a few things about trade show performance. Bob has produced winning exhibit campaigns for the food ingredients, super-computing, cosmetics and computer graphics industries. Currently a blogger for EXHIBITOR magazine, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.

Connect with Bob Milam:
     

Additional sessions presented by Bob Milam:
T311 Effective Exhibiting for Companies with Niche Markets and Long Sales Cycles
T30818 Business Marketing Strategies and Trade Shows
W30818 Business Marketing Strategies and Trade Shows


Katharine Chestnut Klang, CTSM Diamond
With 30+ years experience, Katharine started in advertising before transitioning to client-side marketing. Strategy and measurement of her own programs became a passion. Involvement at all levels of the creative and marketing process brings a practical working knowledge to every project. Experience in a variety of industries brings inventiveness to her solutions. A contributing writer and speaker for 20+ years along with marketing consulting and owner of an Atlanta co-working office.

Connect with Katharine Chestnut Klang:
   

Additional sessions presented by Katharine Chestnut Klang:
S102 Connect the Dots: How to Match Measurement to Business Objectives
M31518 Integrated Marketing Communications




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