Digital marketing tools have revolutionized the power of marketers to access customer data, reach customers directly, measure communication effectiveness, and make their brands known. Don't be overwhelmed, or move forward without thinking through how these tools support your overall objectives. Learn to do digital marketing right as we:
• Define key elements in the digital marketing toolbox
• Evaluate how digital tools and social platforms can help achieve marketing objectives
• Decide which digital or social tools may be right for your company
• Identify key areas of your marketing plan where digital marketing can help you succeed and specific digital tactics to consider
• Discuss how to share your plan with management and your company
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.