SUNDAY  1:00 PM - 4:30 PM
Track: Measurement & Analytics

S103 Half-Day Workshop:
Setting Effective Objectives that PERFORM: The Thinking Strategy That Works
At times it seems the tail is wagging the dog-decisions regarding your exhibit get made with little or no consideration as to why. This workshop is for marketers who are tired of receiving broad statements like "Launch our new product" and "Increase brand awareness" when they ask for show objectives. Learn to show real results by crafting performance-driving objectives that tell everyone on your exhibit team exactly why and how. Leave ready to:
•  Employ a five-step process to create objectives with actionable strategies and tactics
•  Write measurable objectives that PERFORM
•  Leverage templates and team discussion to create specific objectives



FACULTY:
Jerry Gerson
Jerry Gerson lives in San Antonio, TX and has been a Corporate Trainer with marketech360 for the past 25 years. As an exhibit marketing consultant, Gerson brings more than 40 years of marketing and sales experience to his practice. Jerry works with a broad range of clients from Fortune 100 companies to small companies who are sharpening their competitive edge. His corporate marketing and exhibiting strategies contribute to his high-content seminars and workshops.

Additional sessions presented by Jerry Gerson:
M40217 Basic Project Management and Reporting Skills




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