THURSDAY  3:00 PM - 4:30 PM
Track: Global Exhibit Marketing

R513 
Trends with Benefits: What the World is Talking About
Join us for an update on the latest trends in exhibit marketing. We'll view and discuss examples of tactics and tools that create buzz, increase attention, engage attendees and communicate your brand. Leave ready to invigorate your program. We'll:
•  Investigate technological advancements
•  Explore global developments
•  Examine design trends
•  Discuss contemporary culture and "Zeitgeist"



FACULTY:
Benjamin Bothun
Benjamin is Head of Marketing at Expotechnik Global Exhibit Group based near Frankfurt, Germany. Born and raised in the Midwest, he packed up everything and moved to Europe after college to start his international career. He is a global marketing expert with over 20 years of experience in live communication and trend scouting and has collaborated with celebrities like Katy Perry and Georgia Jagger. Benjamin also sings in a Gospel choir and enjoys working out.

Connect with Benjamin Bothun:
 





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