Pre-requisite: Part I R505 taken at this or a previous show.
Understanding national culture is key to creating a successful international trade show program. Recognizing that all business is conducted within the context of culture, we provide practical insights to help you understand the cultures you are trying to reach-and strategies to overcome cultural divides that could diminish the success of your trade shows and events. We also explore the specific cultural profiles of China, Mexico, Germany and the UAE. Continuing from Part I, we explore:
• Communications - verbal and non-verbal
• Morality and religion
• Gender views and masculinity index
• Relationships - family and friendships
• Use of protocol
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.