THURSDAY  3:00 PM - 4:30 PM
Track: Management & Leadership
NEW!     
R410 
Play Nicely in the Sandbox: Get your Agency Partners to Collaborate Effectively
Teams that collaborate well - both internal and external (including agencies and partners) - create stronger, more dynamic programs. Learn how to improve your team's collaboration. We'll talk about how to foster productive relationships and how to ensure that everyone is working towards the same goals. Learn from real life examples of teams that have succeeded - and teams that have failed. Discuss how to:
•  Establish a team with members from different agencies and define their roles
•  Develop an effective communication plan
•  Craft a creative brief
•  Ensure your team is on strategy to meet your goals
•  Avoid the pitfalls of communication breakdown



FACULTY:
Stephen Ross
Stephen Ross, VP, Executive Creative Director, has been generating unique design solutions for over 20 years. His work includes exhibits and experiential marketing, point-of-sale material, advertising programs, brand identity, and consumer product packaging. Stephen has won awards for both graphic and exhibit design and has driven innovative brand promotions for companies such as Eddie Bauer, IBM, GAC, Jaguar/Land Rover, and Foundation Medicine. Stephen leads the Access design team in developing creative strategies for clients.

Connect with Stephen Ross:
 



Maddie Ogren, CTSM
Maddie Ogren, CTSM, Director, Client Services at Access, is responsible for coordinating creative, strategic, tactical, and production resources to ensure that each exhibit or event project is delivered on time, on budget and on strategy. A CTSM candidate, Maddie received a BA from the University of New Mexico. Before joining Access, she was in charge of event marketing at United Way, and she also worked at WorldCare Clinical, a healthcare consultancy.

Connect with Maddie Ogren:
   





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