THURSDAY  1:00 PM - 2:30 PM
Track: Marketing & Sales

R325 Advanced Learning Session:
Attract, Capture and Nurture Your Leads With Marketing Automation
If you market in today's digital world, you can't afford to miss this session. Learn to bridge the gap between sales and marketing through five simple steps: attract, capture, nurture, convert and expand. Identify your multiple buyer personas and learn to address them throughout their buying journey. Leave ready to leverage marketing automation to:
•  Attract new prospects
•  Capture information effectively
•  Nurture leads
•  Convert prospects into customers
•  Expand your marketing reach

CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.



FACULTY:
Kevin England
Kevin England is the founder and CEO/President of Vonazon, a full service digital marketing agency that is constantly expanding to include some of the greatest marketing minds in the Southern California area - particularly when it comes to Marketing Automation. He has passed his expertise on marketing strategy, implementation, content creation, and best practices to countless marketers and serves as a trusted partner with some of the most powerful marketing applications available today.

Connect with Kevin England:
         

Additional sessions presented by Kevin England:
S345 Create a Comprehensive Trade Show Marketing Strategy Using Digital Technology


Gail Weinstein
As Vonazon's Director of Marketing, Gail Weinstein has extensive experience in some of the most cutting-edge marketing practices and platforms. However, Gail's true passion lies with Marketing Automation; she can always be found researching new methods and developing strategies to assist struggling marketing departments get their message out more effectively. Her dedication to success has been key to the tremendous expansion of Vonazon's Marketing Automation Professional Support Services department.

Connect with Gail Weinstein:
           

Additional sessions presented by Gail Weinstein:
S345 Create a Comprehensive Trade Show Marketing Strategy Using Digital Technology




Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott