If you market in today's digital world, you can't afford to miss this session. Learn to bridge the gap between sales and marketing through five simple steps: attract, capture, nurture, convert and expand. Identify your multiple buyer personas and learn to address them throughout their buying journey. Leave ready to leverage marketing automation to:
• Attract new prospects
• Capture information effectively
• Nurture leads
• Convert prospects into customers
• Expand your marketing reach
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.