THURSDAY  8:00 AM - 9:30 AM
Track: Marketing & Sales

R324 Advanced Learning Session:
Drive Success Through Sales, IT and Marketing Collaboration
After many years of competing silos, marketing, sales and IT are finally collaborating to create face-to-face marketing programs that deliver results. This session will teach you to understand and leverage the opportunities created by this era. Learn to:
•  Create effective, collaborative processes and impactful customer experiences pre-, at- and post-show
•  Engage sales, IT and other key stakeholders in order to maintain focus on the customer experience and achieve business results



FACULTY:
David Saef, CTSM Bronze, HMCC
David leads MarketWorks by GES, a team offering marketing and strategic services for corporate and organizer clients. Major services include strategies to target attendees, develop meaningful and memorable engagement pre- at- and post-show, execute effective sponsorships and capitalize on best practices and the latest industry trends. Key clients include Boeing, Bell Helicopter, Pfizer, Boehringer Ingelheim, and National Safety Council.

Connect with David Saef:
     

Additional sessions presented by David Saef:
T610 Small Exhibit, Big Results
W414 Managing Up - And Beyond: Practical Applications
W413 Managing Up - And Beyond




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