Previously titled "How to Integrate Your Program into the Bigger Marketing Plan"
Despite their importance, trade shows were once marketing afterthoughts. In this challenging economy, exhibiting experiences are being scrutinized. We will take what was once a "siloed" initiative and show how to integrate it into the overall marketing mix by teaching you:
• The importance of educating churning marketing and sales forces so they better understand the exhibits you create
• How to be heard by "managing out" to break through the clutter and justify spending to maximize your experience
• How using these tools and tips will help you progress from being a service provider to having a seat at the table