THURSDAY  8:00 AM - 9:30 AM
Track: Planning & Execution

R213 
Booth Basics Boot Camp: Lessons from the Trade Show Floor
What is the difference between an "epic fail" and "total success" on the trade show floor? Size, budget and location, or a tightly integrated strategy and staff? In this session you will learn:
• The basics of booth staff training and exhibitor etiquette
• Local, national and international differences in exhibiting
• Sales engagement techniques that help maximize lead counts
• Common errors in booth design and execution
• Best practices in booth layout, traffic flow and space selection
• Visual and physical barriers that restrict interaction with attendees
• Sponsorships and hosted events that add value to an exhibit
• How to make your booth and brand memorable (for all the right reasons)



FACULTY:
Scott Tokar
Scott Tokar is a professional speaker, magician and the founder of Corporate-FX, Tradeshow Magic group. Since 1992, his company has helped hundreds of companies explain the features and benefits of their products using magic as a live communications medium in theater-style and aisle-view presentations worldwide.

Connect with Scott Tokar:
         

Additional sessions presented by Scott Tokar:
W619 EXHIBITORLIVE Scavenger Hunt! Crowd-Sourced Success Lab - Part II
T618 EXHIBITORLIVE Scavenger Hunt! Crowd-Sourced Success Lab - Part I




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