THURSDAY  3:00 PM - 4:30 PM
Track: Planning & Execution
NEW!     
R206 
From Aisle to Exhibit: Attendee Attraction Tips to Increase Your Qualified Lead Count
Tired of planning your exhibition around logistics that waste dollars and provide few results? Missing the mark on qualified lead count? Being questioned about show ROI? If you answered yes, it's time to get back to the basics of creating a welcoming experience for attendees that drives worthwhile conversations and leads to profitable relationships. Come with your next exhibition top-of-mind. We'll employ individual exercises and group work to further your strategic planning process. Learn how to:
•  Design your exhibit to create a successful sales atmosphere
•  Identify and assemble a booth staff that will serve the needs of attendees and achieve your team goals
•  Develop a marketing and messaging plan that cuts through the clutter



FACULTY:
Valerie Hurst, CTSM
Valerie Hurst, CTSM, is a Senior Account Executive of custom modular exhibit solutions for Skyline Exhibits of Central Ohio for the past 4 years. She comes from the custom exhibit world and has been helping companies with trade show marketing for 20+ years. She has a BS in Business Marketing and is a Certified HubSpot Inbound Marketing Specialist. She is a CTSM graduate advisor and this will be her fourth year on the faculty of EXHIBITORLIVE.

Connect with Valerie Hurst:
         



Emilie Barta
Emilie Barta is a trade show presentation strategist, marketer, designer, and presenter. For 15+ years, she has attracted attendees out of the aisle and into the booth at over 300 events around the world in a variety of industries from High Tech to Housewares and everything in between. Emilie's well-rounded approach to trade show marketing, attendee engagement, and in-booth presentations makes her a sought-after speaker at industry events and a quotable source for industry publications.

Connect with Emilie Barta:
         





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