THURSDAY  8:00 AM - 9:30 AM
Track: Measurement & Analytics

R106 
Improve ROI Through Smart Design
When it comes to building return on investment (ROI), design matters! Join us to learn a process that links design to results, measurement and opportunities for improvement. Our discussion will include case studies, worksheets and a take-home project that will enable you to pinpoint your exhibit design's strengths, weaknesses and opportunities to improve future results. Learn how to:
•  Develop a unique design language that forges a connection with attendees
•  Create a measurement plan that relates to the design process
•  Prove the impact of your design on your results
•  Avoid common mistakes



FACULTY:
Brad Falberg
Brad Falberg is an expert in the collaborative design process with more than 20 years of experience in the exhibit industry. As President of Exhibitus, Inc., he has created a design-focused brand by helping to guide client strategies around design language, assembling an award-winning team of designers and by assuring that the "DESIGN MATTERS" mantra is reflected in everything that Exhibitus does.

Connect with Brad Falberg:
     



Lynn Reves
Lynn Reves spearheads the Results Division at Exhibitus to provide tools and consultation in helping clients measure exhibit program ROI and demonstrate value to corporate success. She has trained sales, marketing, design and service representatives since 1997, conducting multiple training events each year. She has been a featured speaker at conferences across the U.S. on topics ranging from incorporating Millenials into trade show strategy to the importance of developing a common design language with customers.

Connect with Lynn Reves:
       





Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott