THURSDAY  10:00 AM - 11:30 AM
Track: Measurement & Analytics
NEW!     
R104 
How Big Data Techniques Are Transforming Event and Exhibition Marketing
New data collection and management tools are making significant headway into the world of exhibitions and events. This session will examine trends and explore best practices on how big data techniques can assist event marketers, enhance the attendee experience, and improve future events. You will:
•  See a range of technology options including wearable beacons, sentiment analysis, and mobile tools
•  Understand how big data management techniques and marketing automation systems are being used in events
•  Receive numerous links, ideas and tools that will assist in understanding these tools



FACULTY:
Corbin Ball, CSP, CMP, DES
Corbin Ball, CSP, CMP is an international speaker and consultant helping clients worldwide use technology to improve events. He has been included as one of "The 25 Most Influential People in the Meetings Industry" by Successful Meetings magazine five times. He has been named as a "Meetings Trendsetter 2015" by Meetings Focus Magazine and one of "Top 30 CMP Influencers" by the CIC. He ranked #5 in Bizzabo's "60 Most Influential Events Professionals to Follow".

Connect with Corbin Ball:
       

Additional sessions presented by Corbin Ball:
R313 Harness the Power of Wearable and Location Aware Computing for Your Event




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