MONDAY  3:45 PM - 5:15 PM
Track: Personal & Career
NEW!     
M705 Authors Executive Series:
LOOK: How to Drive Innovation with Better Observation
Attendees must register for both M705 and T706.

Observation is key to innovation. During the Monday segment of this two-part session, Jim Gilmore will share material from his new book, LOOK: A Practical Guide for Improving Your Observational Skills. Then, you'll design a personal "Looking Excursion" to be briefly executed sometime that evening. Return to the Tuesday segment ready to share the lessons you've learned. You will:
•  Learn to look using the Six Looking Glasses method
•  Develop a list of specific observational objectives
•  Practice new observational techniques
•  Conduct a personal "Looking Excursion"
•  Discuss what you've learned

Leave with improved "visual intelligence."



FACULTY:
Jim Gilmore
Jim Gilmore is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive new ways of adding value to their economic offerings. He is co-author of "The Experience Economy: Updated Edition" and "Authenticity: What Consumers Really Want" as well his most recent book, "LOOK: A Practical Guide for Improving Your Observational Skills".

Additional sessions presented by Jim Gilmore:
W612 Creating Innovative Exhibit and Event Experiences
W613 Creating Innovative Exhibit and Event Experiences (continued)
T706 LOOK: How to Drive Innovation with Better Observation (continued)
T703 You Say You Want a Conversation: The Lost Art of Talking




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