Every year Dell Inc. activates many events around the globe. This session will analyze how Dell's corporate events team navigates a complex web of business-unit and regional priorities to influence smarter, data-driven decision making and event-performance evaluation. Through examples of Dell's best practices, you will learn to:
• Use consistent metrics to evaluate event performance
• Provide a strategic rationale for event selection and investment decisions
• Build strong, collaborative relationships within a complex organization
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.