MONDAY  8:30 AM - 11:30 AM
Track: Exhibits, Experiences, Events

M620 Half-Day Workshop & Field Trip:
Exhibit Trek!
This field trip includes a 3.5 mile walk. Comfortable clothing and shoes are recommended. Limited to 24 registrants.

It's Lewis and Clark take Vegas! Wear your walking shoes to this innovative field trip exploring the parallels between Vegas' past and present and how they relate to your exhibit. We'll cover topics like signage, lighting and location as we visit famous structures on the Strip. We'll show you what works, what doesn't and why so you can leave with an understanding of:
•  How the Strip's evolution applies to your exhibit
•  Techniques to attract attendees
•  The power of live performance
•  New ideas to create compelling experiences
•  The benefits of themed design



FACULTY:
Errol Ahearn
Errol Ahearn is the VP of Global Design for Global Experience Specialists (GES). He's an award winning exhibit designer, industry speaker and creative strategist who manages a specialized network for designers. For the past 25 years his teams have supported clients in the areas of Healthcare, Aerospace, and Technology. For the past 10 years Errol has traveled extensively around the globe supporting clients and researching for the latest exhibition trends.

Connect with Errol Ahearn:
 

Additional sessions presented by Errol Ahearn:
S508 International Exhibiting - A Primer for Success
T62017 The @show Experience: Understand the Essentials of Exhibit Design
W62017 The @show Experience: Understand the Essentials of Exhibit Design


Mark Tedesco
Mark is the Creative Director of the Boston division of GES and responsible for a local, multi-disciplinary team of designers as well as the creative direction of network designers. Project responsibilities include design execution and creative direction of the design team and outside partnering agencies. Specialties include International and Domestic Health Care exhibiting, Experiential Interactive technology, and Trade Show and Event trends. Over 20 years of industry experience designing exhibit architecture and crafting experiential solutions.

Connect with Mark Tedesco:
 





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