MONDAY  3:45 PM - 5:15 PM
Track: Exhibits, Experiences, Events
NEW!     
M615 
Human Innovation Science: It's All In Your Head
This session will look at how design impacts human beings and the way they think. The reason that some experiences work and some don't has to do with what's happening inside your audience's heads and the response this drives. We will discuss:
•  Why design solutions must begin with understanding human beings and how we think
•  How you can be the catalyst for accelerated engagements within dynamic environments
•  What really happens when people engage with Virtual Reality, Augmented Reality, simulations and other emerging technologies
•  How to create memorable experiences that deliver results



FACULTY:
Brad Rossacci
Innovation is designed to advance the human experience, yet defaults to the solution + often ignores the most critical factor of innovation: the human being. With the integration of designed outcomes, we advance the human experience through innovation to activate human capacity. Boards, Advisory, + Collaboration Positions: AMT Keynote Speaker; Houston Technology Center: Life Sciences; Aerospace; Lockheed Martin Aerospace Innovation; Orion STEM Experiment; NASA; SXSW Health + MedTech; National Space Society; University of Houston: Guest Lecturer.

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Bill Doolittle
Bill Doolittle is an award-winning senior executive with consistent, diversified and progressive sales and delivery of business services and solutions for organizations worldwide. His record of business development and new product success has been sought after by companies around the world and his entire career has been defined by constantly examining how to bring unique, creative, compelling and disruptive solutions to the needs of businesses to drive dramatic and sustainable growth.

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Steven Deitz
2000 - Texas Tech grad. Steve started his career as Asst. Art Director for an investment startup called Undiscovered Managers, while taking night courses for business/illustration. 2002 - Became Creative Director of 1Roof Strategies, a creative marketing company. 2006 - Launched SD Creative, a creative marketing consultancy which focused on marketing strategy and design. 2009 - Co-founded 900lbs. CEO/Creative Director of Dallas-based innovation lab and creative marketing studio.

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