MONDAY  10:00 AM - 11:30 AM
Track: Global Exhibit Marketing

M503 
Exhibiting in Latin America
The LATAM region is becoming a hot place to open new markets, as its fast-growing economies are very attractive to American companies. As a result, there are now more shows in which to exhibit. In this session we'll explore:
•  The importance of cultural differences when conducting business
•  Different time schedules and show hours
•  How to use one-time custom design and system components
•  How hospitality should be conducted in your booth
•  Graphics and hands-on demos
•  How to enjoy your time in Latin America



FACULTY:
Anne Madrid
Anne Madrid, co-founder of GPO.Display, supports clients' marketing products and services in Latin America. A native of Mexico City, Madrid was raised by an English mother and gained unique insights into cultural differences at an early age. Madrid spent several years with design firms in the United States.



Carlos Caballero
Carlos Caballero, technical director, GPO.Display





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