This session is 45 minutes long and will end at 4:30 PM.
Global exhibiting is different-but doesn't have to be scary. When your goal is consistent branding and cost savings it's important to understand the local fabrication, transportation, labor, and design methods. In this session learn to:
• Strategically plan global brand consistency
• Build cost efficiencies into your design and plan
• Integrate cultural considerations into your plan so you can communicate locally while maintaining a consistent global message