MONDAY  3:45 PM - 5:15 PM
Track: Management & Leadership

M408 
The Pre-Show Strategic Briefing: Prepare for Success
A well-run pre-show strategic briefing gives your exhibit staff the knowledge, skills, strategic tools and motivation they need to achieve your trade show objectives and represent your company to its best advantage. Leave this session ready to:
•  Plan, prepare and confidently facilitate a pre-show strategic briefing
•  Gain the support and active involvement of your entire exhibit staff-regardless of experience level
•  Identify roadblocks your staff may encounter on site and prepare the team to handle those situations appropriately
•  Ensure that your exhibit staff understands and agrees on the show objectives and the plan to carry them out



FACULTY:
Gale Portwine, CTSM Gold
Gale Portwine has 15+ years' experience as a trade show professional, both as an in-house manager/coordinator and booth staff. He is currently a Marketing Specialist III (specializing in trade show strategy/management) at Aon Affinity, and attained CTSM Gold Level in 2015. Gale practices what he preaches by facilitating pre-show strategic briefings, helping exhibit staff understand and achieve show objectives.

Connect with Gale Portwine:
 





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