MONDAY  3:45 PM - 5:15 PM
Track: Marketing & Sales
NEW!     
M321 45 Minute Session: Best Practices:
Under Armour: Consistent Branding
This session is 45 minutes long and will end at 4:30 PM.

Does your trade show program align with your overall brand strategy? This session will use the Under Armour trade show program to help you understand what brand consistency is, why it matters, and how to integrate it into your own trade show program. Learn to:
•  Identify the heart of your organization--beyond its brand mission
•  Understand why brand consistency matters
•  Communicate your message across all channels of business



FACULTY:
Thera Larson
Thera Larson is the Senior Manager of Global Events & Trade Shows at Under Armour, Inc. She has had the privilege of managing the robust trade show program for Under Armour for over three years. Under Armour's trade show portfolio includes on average, 85 trade shows per year across 10 different channels of business. Prior to Under Armour, Thera worked for a national trade show contractor where she was able to learn the business inside & out.





Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott