This session is 45 minutes long and will end at 4:30 PM.
Does your trade show program align with your overall brand strategy? This session will use the Under Armour trade show program to help you understand what brand consistency is, why it matters, and how to integrate it into your own trade show program. Learn to:
• Identify the heart of your organization--beyond its brand mission
• Understand why brand consistency matters
• Communicate your message across all channels of business