MONDAY  8:00 AM - 9:30 AM
Track: Marketing & Sales
NEW!     
M316 
Create and Integrate a Multi-Brand Strategy Within Your Exhibit
It's tough-but necessary-to manage a family of brands within a single exhibit. Every one of your exhibit touch-points, whether digital, graphic and/or face-to-face makes some sort of impression. Shape your customers' perceptions by positioning your brands the way you want them to be perceived. Learn to:
•  Determine the goals of each exhibiting brand
•  Create ownership among your internal brand champions
•  Prevent challenges and conflicts within a multi-brand strategy
•  Use exhibit structure, color and other materials to frame your multiple brand strategy



FACULTY:
Dominique Cook, CTSM Diamond
Dominique Cook, Diamond Level CTSM, is the Trade Show Manager for Marvin Windows and Doors. Prior to transitioning to the exhibitor side, she worked for an exhibit house while completing her MBA from the University of St. Thomas. Since joining Marvin, Dominique has actively participated in exhibitor advisory boards and groups for Marvin's national, regional and local trade and consumer shows. Dominique is also an active member of the Exhibitor and Event Marketers Association.

Connect with Dominique Cook:
   



Keith Tomaszewski
Keith Tomaszewski manages the national and portable Johnson Controls exhibit program, including strategy, budgets, supplier evaluation and selection, design, asset management, scheduling and execution. Keith is a current member of numerous exhibitor advisory committees/boards. He is also an active member of the Exhibit & Event Marketers Association.

Connect with Keith Tomaszewski:
   





Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott